About
In a world where fashion often comes at a high environmental cost, Afends emerges as a refreshing and inspiring alternative. Born amidst the coastal beauty of Byron Bay, Australia, Afends was created not just as a brand, but as a movement towards a sustainable future. It's a brand that speaks to the heart of the conscious consumer, blending effortlessly the worlds of style, sustainability, and ethical responsibility.
From its inception, Afends has been more than just a label; it's a reflection of a lifestyle, a community, and a commitment to the planet. The brand’s ethos is deeply rooted in the surf and skate culture, which has always been about freedom, innovation, and respect for the environment. This spirit is woven into every fabric, design, and decision made by Afends. As a pioneer in sustainable fashion, Afends is not just following trends – they are setting them, leading by example to show the world that fashion can be both stylish and sustainable.
What's Proper
- Hemp Revolution. The hemp revolution is at the heart of Afends' sustainability mission. By embracing hemp, a crop that is both environmentally friendly and economically viable, Afends is changing the landscape of sustainable fashion. Hemp, known for its minimal water needs, no requirement for pesticides, and soil-enriching qualities, is a smart choice for eco-conscious clothing. Moreover, hemp offers durability and comfort, creating garments that are not only kind to the planet but also a joy to wear.
- Advocacy for a Better World. Advocacy is a key pillar in Afends' approach to sustainable fashion. Through their various campaigns and collaborations, Afends actively raises awareness about critical environmental issues. They understand that change in the fashion industry isn't just about the materials used; it's also about influencing mindsets and behaviors. By supporting environmental organizations and participating in key events, Afends is not just selling clothes – they are advocating for a better, more sustainable world. Their efforts in educating consumers about sustainable practices are shaping a new narrative in fashion, where responsibility and style go hand in hand.
- Ethical Sourcing Standards. Ethical sourcing is a cornerstone of Afends' business model. The brand is committed to ensuring that every product they sell is produced under the highest ethical standards. This includes guaranteeing fair labor practices and safety for workers across their supply chain. Afends' dedication to transparency and continuous improvement in their sourcing standards is a clear demonstration of their commitment to ethical practices. By holding themselves accountable and striving for better, Afends sets an example for the entire industry, showing that fashion can be both beautiful and ethical.
What's Not
Our only gripe with Afends is that it is an Australian based business without any stockists in the US. We are stoked by the styles and sustainability initiatives coming out of Afends. Similar to Kuyichi, while they do make it easy to buy and even return, the overseas shipping creates alot of unnecessary emissions. If you absolutely love Afends jeans and simply need a pair, just be sure to order the right size for you so you don't have to do any unnecessary returns or exhcanges. Check our guide below for some fit advice on our favorite styles.
