FOR
THE
PLANET

circular
proper
sustainable
circular
proper
sustainable
circular
proper
sustainable
circular
proper
sustainable
One jean at a time.

We are helping the planet, one jean at a time. Proper helps people find the best sustainable denim and creates a circular system, giving pre-loved denim a second life.

Jean Reviews

Find reviews of the best sustainable denim brands to help you find the best eco-friendly jeans for your wardrobe. Learn about each brand's sustainability practices and insights about the fit of each jean.

FIND JEANS

Circular Art

Shop our denim murals and jean art made from post-consumer materials. Participate in our Take Back Bag, we'll keep your old jeans out of landfills and create circular art that tells a story.  

SHOP ART
Proper Value: Planet

Planet

Take climate action by shopping sustainably and keeping your jeans out of landfills.

Proper Value: People

People

We feature brands with strong social values, that improve the health & safety of global communities.

Proper Value: Progress

Progress

Every sustainable decision makes a difference. We celebrate progress over perfection.

Latest Jean Reviews

More Reviews

Circular Art

We make all of our denim art from post-consumer jeans collected through the Proper Take Back program.

Take Back Bag

$ 10.00 USD

Take Back Bag

Our latest article

4 Green Textiles to Make Your Closet More Sustainable

Four sustainable materials to choose when creating an eco-friendly wardrobe

Choose proper, the planet will thank you

Make your jeans green

Discover our favorite sustainable denim brands.